The atmosphere of your restaurant is almost as important as the food. Great food deserves a great place to be showcased in and very few patrons are willing to deal with uncomfortable, cramped or dingy dining spaces no matter how good the food is. Don’t forget that the design of your restaurant is the first thing a potential sees when they stroll by, and it has a strong effect on their decision to eat there.
The way a restaurant looks typically influences the kind of food and the service it sells. Pubs serve pub food. Beach shacks sell the daily catch brought up by their own boats. What does your scene say about your food? You may be serving classic French cuisine, but the restaurant furniture and décor would indicate to an unknowing patron that you’re a burger joint. Perception is everything.
If your restaurant specializes in Mediterranean cuisine, why not create a matching environment with warm toned walls, stained glass lamps and a beautiful outdoor patio. Eating should be a sense-encompassing experience. It’s not just about the food, the mood counts. Décor and furniture directly affect the atmosphere of a restaurant.
Over-stuffed armchairs belong in a café-type eatery, not an upscale seafood restaurant. The disjoint can be confusing for patrons and may discourage them from walking through the front door. If your menu says one thing, but the décor says another, how do they know what to expect? Customers want to walk into a restaurant knowing that the steak dinner they want is the steak dinner they are going to get. Don’t let the wrong atmosphere lead them astray.